Cyber Monday Broke All Records

The confluence of rising consumer confidence, stock market records, improved mobile commerce and targeted advertising powered by treasure troves of consumer data led to inevitable records in CyberMonday spending – $6.6 billion worth.  Retail stocks rose on the news all week (as well as the tax cut that would comparitively help retail stocks), including that Black Friday traffic was up and even struggling Macy’s had to hire more help.   174 million shoppers came out to stores or online from Black Friday to Cyber Monday spending on average $335 per person.

Amazon won big on Cyber Monday with purchases on its App up a massive 50% YoY. Amazon also publicly touted over 140 million items ordered from small businesses. Needless to say, it was their biggest single shopping day ever.  Until next year, we’re assured. 

Big Cyber Monday trends were the gains in mCommerce, the prevalence of deep discounts, the extension of of the Turkey Five (Thurs-Mon), and the affinity for tech products. 

 



Source link https://www.perchinteractive.com/--blog//12/5/this--in-retail-marketing----2017

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